Tiffany and Co
hosted a glamorous, jazz-age themed gala dinner at Neil Perry’s Rockpool in
Circular Key to celebrate the relationship between the international jewellery
company and The Great Gatsby. The dinner was co-hosted with Vogue magazine and
attended by the cast of the movie, as well as director, Baz Luhrmann and
costume designer wife, Catherine Martin. The VIP guest list included
celebrities such as Ricki Martin, Gracie Otto and Erica Packer. Models were
dressed head-to-toe in 1920’s inspired dress and decked out in the Tiffany and
Co collection. This contemporary approach to marketing communications was
successful as many newspapers and blogs reported on the event, as well as images
in the social pages of magazines and newspapers. The lavish, flawless event
captured the attention of the Australian public through the star-studded guest
list and excitement around the premiere of the film.
Models at the dinner
(Source: Insieme.com.au)
Model dressing for the event
Carey Mulligan, who plays Daisy in the film, with entertainment at the dinner
The 1920's inspired decor at Rockpool
Elizabeth Debicki, who plays Jordan Baker in the film, at the dinner wearing earring by Tiffany and Co
Model during the dinner
(Images sourced from Vogue Living Blog Online)
References:
Chandra, J. 2013. The Great Gatsby fun continues with a glittery Tiffany & Co. Dinner.
Available: http://www.popsugar.com.au/Great-Gatsby-Tiffany-Co-Sydney-VIP-Dinner-Pictures-30596983 (Accessed 5th July 2013)
Parr, A. 2013. Sydney's Finest Step Out to Fete Tiffany & Co. and The Great Gatsby.
Available: http://www.fabsugar.com.au/Inside-Syd-Dinner-Great-Gatsby-Tiffany-Co-30597921 (Accessed 5th July 2013)
The Vogue Living Blog Online. 2013. Tiffany & Co. and Vogue Great Gatsby Dinner.
Available: http://blog.vogueliving.com.au/2013/06/05/tiffany-co-and-vogue-great-gatsby-dinner/ (Accessed 5th July 2013)
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