Vogue Australia May Issue

The Tiffany’s collaboration with Vogue Australia on the may issue was a smart decision as it enabled them to reach a large audience for the launch of the new product. According to Newspace.com, Vogue has a readership of 340,00 and a circulation of 51,291 nationwide. With the whole issue being themed 1920’s, interviews with the cast wearing the jewels from the movie, Tiffany’s advertisements throughout, a pull out copy of the catalogue for the Blue Book and jewellery featuring in the editorial content, readers were constantly reminded of the Tiffany’s collection. This successfully targeted the Tiffany’s customer by going through a different and appealing outlet to the consumer.

Front Cover of Vogue May Issue 2013 as well as accompanying images from the issue

(Source: Vogue.com.au)

(Source: Culturelab.com)

References:

Newspace Online. 2013. Vogue Australia. 

Available: http://www.newsspace.com.au/vogue_australia (accessed 16th June 2013) 

Wong, Z. 2013. Tiffany and Co for The Great Gatsby. 

Available: http://www.vogue.com.au/fashion/jewellery/tiffany+co+for+the+great+gatsby,22929 (accessed 16th June 2013)